https://www.jessewill.com/work-york daily 1.0 2025-03-01 https://www.jessewill.com/about-york daily 0.75 2025-03-02 https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/f879e548-e1b5-4e03-a4e5-d1a69a42d95a/JesseWill.jpg About https://www.jessewill.com/contact-york daily 0.75 2025-03-02 https://www.jessewill.com/customer-stories-brand-storytelling daily 0.75 2025-03-02 https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/9ee2db07-53a3-4a5a-a562-88a0d401232b/recoolit-hero_wide.png Customer stories - Meet the startup capturing the world’s most overlooked emissions Recoolit stops super-pollutant refrigerants from heating the planet, turning them into carbon credits companies can buy. I helped shape the brand story, showing how the team built a system to capture these emissions at scale—and how Dropbox keeps their mission moving. https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/2784521a-2db3-4ba6-9a03-41e36ffe8875/gphero.png Customer stories - How the McLaren F1 Team uses data to drive success McLaren Racing captures 200+ million data points per race, using Dropbox to secure and share critical information that drives split-second decisions on the track. I interviewed their head of commercial tech to show how their sophisticated data workflow translates directly into racing performance. https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/8a7cc073-d788-4176-b08c-8e2883838c88/sea-shepherd-hero.png Customer stories - How Sea Shepherd navigates oceans of data to save wildlife Sea Shepherd's crew uses Dropbox to quickly save and share evidence of illegal fishing, even on rough seas in remote locations. Their team needs reliable technology that works anywhere to document lawbreakers and hold them accountable. https://www.jessewill.com/journalism daily 0.75 2025-07-14 https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/8a757303-ff2c-485a-b5d7-f0b0ee74e835/Santore+botany.jpg Journalism - In the Field with Botany’s Vigilante Star How Joey Santore went from train-hopping punk to the plant world’s most irreverent advocate. for Outside https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/7a590009-a0c8-442f-9225-f1082764b903/Outside+vert.jpg Journalism - Skiing with the King of Vert When even the hardest-core ski bums are logging their data, is there still room for fun? for Outside https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/3ae70a51-d185-40f2-851f-d3a575643813/youtube-how-youtube-took-over-theworld_1500x1000.gif Journalism - How YouTube Took Over the World A look at the a social video experiment turned colossus, at twenty years old. for InsideHook https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/6cb13684-1503-46bc-9a19-a740fa8a304e/costco+surfboard.png Journalism - Cult of the Costco Surfboard How a $99 board changed the shape of surfing. for The New Yorker https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/97e73505-1474-4097-a340-d5e2b6b916e1/mcconaugheybw.png Journalism - A Vision Quest with Matthew McConaughey Spent a day with the Oscar winner for a Men’s Journal cover story. Things got weird. https://www.jessewill.com/content-strategy daily 0.75 2025-03-02 https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/acfc2094-67fa-470e-af1b-ac29ea85aac0/Onward.jpg Content Strategy https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/8b3d27a2-bdce-4811-9a96-f51a969e7609/Untitled+design.png Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/b2835249-ec71-4be4-aa9d-e52f3a53c4c0/Spark+cover.jpg Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jessewill.com/ai-emerging-technology daily 0.75 2025-03-02 https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/1cf59c39-f519-4e30-9bd4-68c7714c2b11/aiindighero.png AI & Emerging Technology - Could AI help save indigenous languages? 90% of Indigenous languages are at risk, with most spoken by only a few elders. Software engineer Michael Running Wolf is using AI to develop speech recognition tools that make learning and preserving these languages easier—before they disappear. https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/97fef1e7-c32d-4095-a943-0e2d29c97c73/social+work+AI.png AI & Emerging Technology - Social Work has a paperwork problem. AI is easing the burden. In the UK, a third of social workers now use a custom AI tool to streamline casework, cutting admin time nearly in half. The result: less paperwork, more human connection. https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/3818fd00-7eb6-4647-9dd9-6577a42fdd6e/blog.gif AI & Emerging Technology - The scientists using AI to spot hidden wildlife Tracking species like the Florida manatee is slow and costly. Conservationists are using AI tools to automate counts, improving accuracy and data timeliness. https://www.jessewill.com/content-strategy-marketing daily 0.75 2025-03-02 https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/2c278226-87ae-4dcd-b87a-4017a91022c4/gphero.png Content Strategy & Marketing https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/af877205-bf41-4183-a54e-d75e059b0032/ai_rural_healthcare.png Content Strategy & Marketing https://images.squarespace-cdn.com/content/v1/67c0e9cdd6886626d950d07c/430455d5-d062-436f-a204-0a26d07f2b63/65f0abef496bbc87fa0b6830_MM_Phone_PH-SUM1-07-Onward-3-ezgif.com-webp-to-jpg-converter.jpeg Content Strategy & Marketing